Venair improves its communication and services to its customers through social media.
Online communication has progressively increased in the business relationships. This has been one of the main reasons why Venair has decided to implement a new Business to Business communication and positioning plan using social media. The reasons for this change is to improve post-sale services, strengthen customer relationships, and quicker replies to inquiries.
Venair will count on a business profile on Twitter to be able to establish direct and professional communication with customers and stakeholders. In addition, in the Google+ andLinkedin profiles, they share information for exhibitions and events, technical information, new products, improvements and much more news regarding the company and business sector.
Communication through social media helps the company approach the mobile users, which are growing year by year, especially in the motorsports division where they already represent 25% of this market.
In this division, Venair uses official profiles in Facebook, Twitter and Pinterest. Additionally, they rely on a blog where they publish exclusive interviews, photo galleries, and much more. Venair Sport was introduced through social media more than 2 years ago with great results, as is the case with Facebook where they are reaching close to 900 fans and where shared content continues to grow.